Media Planning Lead
Company: VirtualVocations
Location: Fairfax
Posted on: April 2, 2025
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Job Description:
A company is looking for a Media Planning Lead to enhance media
planning and packaging initiatives.
Key Responsibilities
Develop and optimize advertising products and packages to meet
market needs
Manage rate cards and pricing strategies to maximize revenue
Lead strategic media planning and RFP responses to create
data-driven proposals
Required Qualifications
7+ years in media planning or digital advertising
Strong knowledge of media pricing, packaging, and strategy
Skilled in GAM, GWI, Comscore, and data analysis
Experience in crafting impactful media plans and RFP responses
Comfortable working in a fast-paced, global environment
Keywords: VirtualVocations, Burke , Media Planning Lead, Advertising , Fairfax, Virginia
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