Email Product Manager
Company: VirtualVocations
Location: Fairfax
Posted on: April 1, 2025
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Job Description:
A company is looking for an Email Product Manager to lead the
development and optimization of marketing automation capabilities
using Salesforce Marketing Cloud.
Key Responsibilities:
Own and manage the Salesforce Marketing Cloud roadmap, prioritizing
initiatives based on business impact and technical feasibility
Collaborate with cross-functional teams to enhance and optimize
SFMC capabilities and lead the implementation of marketing
campaigns
Monitor and analyze marketing performance data to drive insights
and continuous improvements
Qualifications:
Proven experience as a Product Owner, Business Analyst, or
Marketing Technology Lead focused on Salesforce Marketing Cloud
Deep knowledge of SFMC modules, including Journey Builder and Email
Studio
Technical proficiency with SQL, AMPscript, and scripting languages
for data management
Strong analytical skills to interpret marketing performance
metrics
Bachelor's Degree preferred, with certifications in email marketing
channels being a plus
Keywords: VirtualVocations, Burke , Email Product Manager, Executive , Fairfax, Virginia
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