AVP Analytics - B2B Marketing
Company: VirtualVocations
Location: Fairfax
Posted on: March 27, 2025
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Job Description:
A company is looking for an AVP, Analytics - B2B Marketing
Measurement and Insights.
Key Responsibilities
Develop and implement an actionable analytics roadmap for B2B
campaign measurement
Co-develop and launch a B2B campaign measurement tool to assess
marketing program performance
Oversee daily operations of the measurement tool and drive user
adoption through collaboration
Required Qualifications and Education
Degree in Statistics, Mathematics, Economics, Engineering, or
related quantitative field with 6+ years of relevant analytics
experience, or 8+ years of relevant experience in lieu of a
degree
5+ years of experience in SQL/SAS with advanced algorithm
capabilities
3+ years of experience with data visualization tools, particularly
Tableau
3+ years of project management experience with agile delivery
models
Advanced proficiency in MS-Excel and MS-PowerPoint for data
analysis and presentation
Keywords: VirtualVocations, Burke , AVP Analytics - B2B Marketing, Sales , Fairfax, Virginia
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